Viz Score AIAI visibility for lawyers
When someone asks AI for a lawyer, are you named?
People ask assistants for "the best personal injury lawyer near me" or "a divorce attorney who offers free consultations". Assistants lean on legal directories, bar listings and client reviews, and they favor firms that state their practice areas and results plainly.
What customers ask AI about lawyers
- “Best personal injury lawyer in Chicago”
- “Divorce attorney near me with free consultation”
- “Which estate planning lawyers in Denver have good reviews?”
Our check asks questions like these for your town and shows who gets named.
Sites AI assistants rely on for lawyers
When assistants search the web to answer, these sources come up again and again. Accurate, matching listings on them make you easier to recommend.
- Avvo
- Justia
- Martindale-Hubbell
- Super Lawyers
- Google Business Profile
- your state bar directory
How lawyers get recommended by AI
One page per practice area
A firm page that lists "personal injury, family law, criminal defense" in one paragraph rarely gets cited. Dedicated pages with who you help and how the process works do.
Claim Avvo and Justia
Legal directories show up repeatedly as sources in AI answers about lawyers. Claim them, add practice areas, and keep them identical to your site.
Answer the cost question
"Do you charge a fee if we don't win?" is a top question. A clear contingency or consultation policy on your site is the kind of fact assistants repeat.
The Viz Score Boost (one-time, with a 30-day money-back guarantee) writes these fixes for your business: schema, FAQ content, AI-crawler rules and a listings checklist.
Questions from lawyers
Is it ethical to optimize a law firm for AI search?
Yes, as long as the content is accurate and follows your bar's advertising rules. The fixes here are about clear, factual information and consistent listings.
Why are lawyer-referral sites named instead of my firm?
Directories have huge amounts of structured content. You compete by making your own site and profiles specific enough to answer the exact question the client asked.